Projects
Bollywood & Cricket
A Cultural Stronghold
Our work across Bollywood and Cricket is built on sustained, multi-year collaborations — not one-off endorsements. By integrating destinations into India’s most influential cultural platforms, we ensure scale, premium positioning and measurable travel impact across both mass and aspirational audiences.
Travel + Leisure India x Malaika Arora Khan
Positioned Queensland within premium Bollywood-led travel culture through cover integration and editorial amplification.
15.8M+ reach | 7.15L+ engagements | 34.8M+ amplified reach
Parineeti Chopra x Queensland
A sustained, multi-year collaboration across five destinations, aligning celebrity influence with aviation integration.
40M+ social reach | AUD 360K+ total value | 31% uplift in Brisbane bookings
Matthew Hayden – Travel with Legends
Cricket-led storytelling translating trust into performance-driven outcomes.
15.9M reach | CTR up to 13% | CPC as low as AUD 0.04