About us
Who.
We are a destination and experience marketing consultancy focused on building sustained demand in the Indian market.
What.
We partner with tourism boards and global brands to expand their India footprint by building sustained awareness, driving meaningful consideration and increasing visitation through strategy-led storytelling, distribution alignment and long-term market positioning.
Approach.
Our work sits at the intersection of culture, trade, media and partnerships, integrating consumer marketing with on-ground distribution to ensure inspiration converts into measurable travel demand, not just visibility.
Philosophy.
We consciously build destinations and experiences through strategy-led marketing grounded in real market truth. In a complex and culturally layered market like India, success does not come from reacting to trends or chasing visibility. It comes from understanding traveller behaviour, aligning storytelling with distribution, and building consistent long-term presence. Our philosophy is rooted in depth — category immersion, market intuition and structural alignment — because sustainable demand is created through clarity, continuity and commercial intelligence.
Market-First Thinking
We begin with how travellers think - their motivations, cultural context, barriers, aspirations and media habits- balancing what destinations want to communicate with what the market is ready to receive.
Trade + Consumer, Together
Demand does not convert in silos. Our strategies connect inspiration with access, distribution and product availability, ensuring ideas move seamlessly from storytelling to booking.
Long-Term Brand Building
We do not build one-off campaigns. We build consistency, memory and momentum - shaping sustained preference over time rather than temporary spikes.
Deep Destination Intuition
Long-term immersion gives us pattern recognition. We understand market cycles, spot shifts early and advise with context — allowing sharper decisions and fewer missteps.
We consciously build destinations and experiences.
Strategy-led destination marketing grounded in real market truth.
Market-first thinking
We start with how travellers think, with a balance of what destinations want to speak.
Trade-led conversion
Demand doesn’t convert in silos.
Our ideas move seamlessly from inspiration to booking.
Long-term equity
Not one-off campaigns. We build consistency, memory and momentum.
Destination depth
Category depth. Faster decisions. Fewer mistakes. Sharper instincts.
Why depth beats breadth.
Our work is built on long-term immersion in the Indian travel market. Over time, depth changes how you see a destination, a traveller and an opportunity. You stop reacting to surface signals and short-term noise. You start recognising patterns that actually drive demand.
We understand market cycles, not just individual campaigns
We identify shifts early, before they show up in reports
We course-correct faster because we know the baseline
We advise with context and continuity - not assumptions
We understand market cycles, not just individual campaigns
We identify shifts early, before they show up in reports
We course-correct faster because we know the baseline
We advise with context and continuity - not assumptions
Meet the Force
FOUNDER
Ryna Sequeira
Ryna is a marketing and PR specialist who has built brands across international tourism, aviation, fashion, lifestyle, sports and e-commerce. With close to two decades of experience, she brings deep market insight and a strategic, long-term approach to shaping destination and brand narratives in India.
Marketing Manager
Shivani Joshi
Shivani works at the intersection of culture and destination storytelling. With over eight years of experience across travel, lifestyle and sports marketing, she has delivered integrated campaigns for global brands and tourism boards, spanning creators, media and partnerships to build relevance and demand in the Indian market.
Trade Manager
Hina Mehta
Hina leads trade initiatives for Tourism and Events Queensland in India. With over eighteen years of experience across trade engagement, airline sales and destination marketing, she works closely with distribution partners, travel agents and tour operators to drive sell-through, strengthen product uptake and support longer stays through structured trainings, workshops and experience programs.
PR & Marketing Executive
Juilee Sohani
With over three years experience across destination marketing and tourism communications, Juilee supports the development of integrated campaigns for Tourism and Events Queensland in India. Her work spans content, media and partnerships, helping deliver consistent and culturally relevant destination storytelling.
